Privacy Policy

777eb ("we", "us", "our" or "the Platform") is committed to protecting the privacy and personal data of every user ("you", "your") who accesses or registers on our Platform at https://777eb.cam. This Privacy Policy ("Policy") explains in clear, structured terms what personal information we collect, the purposes for which we process it, how long we retain it, with whom we share it, and the rights available to you in relation to your personal data.

This Policy applies to all personal data processed by 777eb in connection with your use of the Platform, including data collected through our website, mobile-optimised site, any associated applications, customer support channels and marketing communications. It should be read alongside our Terms & Conditions and our Responsible Gambling Policy, both of which are incorporated by reference.

By registering an account, ticking any consent checkbox or otherwise using the Platform, you acknowledge that you have read and understood this Policy and consent to the processing of your personal data as described herein. If you do not agree with this Policy, you must refrain from using the Platform.

For the purposes of this Policy, the following terms have the meanings set out below:

• "Personal Data" means any information relating to an identified or identifiable natural person, including name, email address, phone number, IP address and financial account details.
• "Processing" means any operation performed on Personal Data, including collection, recording, storage, adaptation, retrieval, use, disclosure and deletion.
• "Data Controller" means 777eb, the entity that determines the purposes and means of processing Personal Data collected through the Platform.
• "Data Processor" means any third party that processes Personal Data on behalf of 777eb under a contractual arrangement, such as payment processors or analytics providers.
• "Consent" means a freely given, specific, informed and unambiguous indication of your agreement to the processing of your Personal Data for a stated purpose.
• "Cookie" means a small text file placed on your Device by the Platform to enable certain functionality and to collect usage data.
• "Device" means any computer, smartphone, tablet or other internet-enabled hardware through which you access the Platform.
• "KYC" means Know Your Customer — the identity and age verification process required prior to withdrawal of funds or as otherwise required by applicable regulations.
• "Sensitive Data" means a sub-category of Personal Data requiring heightened protection, including but not limited to health information, financial details and government-issued identity documents.
• "Third Party" means any natural or legal person other than you, 777eb, and persons authorised by 777eb to process data under its direct authority.

777eb collects the following categories of Personal Data, depending on how you interact with the Platform:

3.1 Registration & Account Data

• Full legal name and date of birth
• Residential address (including city — e.g., Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan or Peshawar — and country)
• Email address and mobile phone number
• Username and encrypted password
• Preferred currency (PKR / Rs or as applicable)
• Security questions and answers (where set by you)

3.2 Identity Verification (KYC) Data

• Copies of government-issued identity documents (e.g., CNIC, passport, driving licence)
• Proof of address documentation
• Selfie or liveness-check images where required by the verification process
• Source-of-funds declarations where required for enhanced due diligence

3.3 Financial & Transaction Data

• Deposit and withdrawal amounts, dates and transaction reference numbers
• Payment method identifiers (e.g., wallet IDs associated with Easypaisa or JazzCash accounts, bank account details for Raast, HBL, UBL, Meezan Bank or Bank Alfalah transactions) — cited as familiar Pakistani payment context only; 777eb does not claim endorsement by these providers
• Betting history, game play records, wagering amounts and outcomes
• Bonus and promotional redemption records

3.4 Technical & Usage Data

• IP address and approximate geolocation derived from IP
• Browser type, version and language settings
• Device type, operating system and screen resolution
• Pages visited, time spent on pages, click-path data and session duration
• Referral URL (the site or link that directed you to the Platform)
• Error logs and crash reports

3.5 Communications Data

• Content of support tickets, live chat transcripts and email correspondence with 777eb
• Survey responses and feedback submissions
• Records of marketing consent preferences and opt-out requests

Personal Data is collected through the following channels:

777eb processes your Personal Data only where a valid legal basis exists. The principal bases on which we rely are:

• Contractual Necessity: Processing is necessary to perform the contract between you and 777eb — i.e., to operate your account, process deposits and withdrawals, settle bets and provide customer support.
• Legal Obligation: Processing is required to comply with applicable laws and regulatory requirements, including anti-money laundering (AML) obligations, fraud prevention duties and age-verification requirements.
• Legitimate Interests: Processing is necessary for 777eb's legitimate business interests — such as fraud detection, Platform security, analytics and service improvement — provided those interests are not overridden by your rights and freedoms.
• Consent: For marketing communications, certain non-essential cookies and any other processing where we specifically request your consent. You may withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.

We use the Personal Data we collect for the following specific purposes:

• Account Creation & Management: To register your account, verify your identity, manage your profile and enforce eligibility requirements including the 18+ age restriction.
• Service Delivery: To process bets, facilitate casino game play, manage bonus redemptions and provide live sports information, including Pakistan cricket, PSL/T20 and ICC tournament coverage.
• Financial Transactions: To process deposits and withdrawals, reconcile accounts and maintain accurate transaction records in PKR or other applicable currencies.
• Fraud Prevention & Security: To detect, investigate and prevent fraudulent activity, money laundering, multi-accounting and other prohibited conduct on the Platform.
• Responsible Gambling: To monitor gameplay patterns and identify indicators of potential problem gambling; to enforce self-exclusion, deposit limits, loss limits and session time limits set by you or applied by 777eb.
• Customer Support: To respond to your enquiries, resolve disputes and process complaints received via our support channels.
• Legal Compliance: To comply with applicable laws, respond to lawful requests from authorities, and maintain records required by regulatory obligations.
• Platform Improvement: To analyse usage data, conduct A/B testing, fix technical issues and improve the overall user experience.
• Marketing & Promotions: Where you have consented, to send you information about promotions, new features, bonuses and relevant sporting events. You may opt out at any time.
• Personalisation: To tailor the Platform experience to your preferences, including language, currency display and betting market suggestions.

777eb does not sell, rent or trade your Personal Data to third-party marketers. We share your data only in the limited circumstances described below, and only to the extent necessary for the stated purpose:

• Payment Service Providers: We share transaction data with payment processing partners to facilitate deposits and withdrawals. Payment method names such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah are referenced as familiar Pakistani payment context only and do not imply a formal data-sharing partnership with those institutions.
• Identity Verification Providers: KYC and age-verification data is shared with our designated third-party identity verification service providers under strict data processing agreements.
• Fraud & Risk Management Partners: Aggregated or pseudonymised risk-indicator data may be shared with fraud-prevention networks to protect the Platform and its users.
• Analytics & Technology Providers: Usage data and technical logs are shared with analytics and infrastructure providers who process this data solely on our behalf and under our instruction.
• Legal & Regulatory Authorities: We will disclose Personal Data to law enforcement agencies, regulatory bodies or courts where required to do so by applicable law, court order or other legal process.
• Corporate Transactions: In the event of a merger, acquisition, restructuring or sale of assets, your Personal Data may be transferred to the acquiring entity, subject to the same privacy protections described in this Policy.

All third-party Data Processors engaged by 777eb are contractually required to implement appropriate technical and organisational security measures and to process Personal Data only in accordance with our documented instructions.

777eb operates globally and your Personal Data may be transferred to, stored in or processed in countries other than Pakistan. These countries may have data-protection laws that differ from those applicable in Pakistan.

Where Personal Data is transferred internationally, 777eb takes steps to ensure that adequate safeguards are in place, which may include:

• Standard contractual clauses approved by the relevant supervisory authority;
• Binding corporate rules within our corporate group;
• Adequacy decisions or equivalent protections recognised in the jurisdiction of transfer; or
• Your explicit consent, where required and where other safeguards are not available.

By using the Platform, you acknowledge that your Personal Data may be transferred internationally for the purposes described in this Policy.

777eb uses cookies and similar tracking technologies (including web beacons, pixel tags and local storage objects) to operate and improve the Platform. The categories of cookies we use are described below:

You can manage or withdraw consent for non-essential cookies at any time through the cookie preference centre accessible in the Platform footer, or by adjusting the settings in your browser. Please note that disabling certain cookies may impair the functionality of some Platform features.

777eb retains Personal Data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law or regulatory obligation. The principal retention periods we apply are:

• Active Account Data: Retained for the duration of your account and for a minimum of 5 years following account closure, to satisfy AML record-keeping obligations and potential dispute resolution requirements.
• KYC & Identity Documents: Retained for a minimum of 5 years from the date of the last transaction or account closure, in line with standard AML compliance requirements.
• Financial Transaction Records: Retained for a minimum of 5 years following the transaction date for audit and regulatory purposes.
• Customer Support Communications: Retained for up to 3 years from the date of the last communication, unless a longer period is required for ongoing dispute resolution.
• Marketing Consent Records: Retained for the period of consent plus 3 years following withdrawal of consent, as evidence of lawful processing.
• Technical Logs & Analytics Data: Retained in identifiable form for up to 24 months, after which data is anonymised or deleted.

Upon expiry of the applicable retention period, Personal Data is securely deleted or anonymised in a manner that prevents reconstruction of the original data.

Subject to applicable law and certain limited exceptions, you have the following rights in respect of your Personal Data held by 777eb:

• Right of Access: You may request a copy of the Personal Data we hold about you, together with information about how it is processed.
• Right to Rectification: You may request correction of any inaccurate or incomplete Personal Data. You may also update most account details directly within your account settings.
• Right to Erasure: You may request deletion of your Personal Data where it is no longer necessary for the purposes for which it was collected, subject to overriding legal obligations (e.g., AML retention requirements).
• Right to Restriction: You may request that we restrict processing of your Personal Data in certain circumstances — for example, while a dispute regarding accuracy is being resolved.
• Right to Data Portability: Where processing is based on consent or contractual necessity and carried out by automated means, you may request a machine-readable copy of your Personal Data for transfer to another service provider.
• Right to Object: You may object to processing based on legitimate interests, and you may withdraw consent for marketing at any time without affecting other processing.
• Right Not to Be Subject to Automated Decision-Making: Where significant decisions affecting you are made solely by automated means, you have the right to request human review of that decision.

To exercise any of these rights, please contact our support team at [email protected] (plain text — not a link). We will respond to verified requests within a reasonable timeframe and may require proof of identity before processing your request.

The Platform is strictly intended for adults aged 18 years or older, or the higher minimum age required by the operator's licence jurisdiction or applicable local law. 777eb does not knowingly collect, process or store Personal Data relating to individuals under the age of 18.

If you are a parent or guardian and believe that a minor has registered an account or provided Personal Data to 777eb without your consent, please contact us immediately at [email protected] (plain text — not a link). We will take prompt steps to verify the report and, where confirmed, to delete the relevant account and associated Personal Data.

777eb implements a layered set of technical and organisational security measures designed to protect your Personal Data against unauthorised access, disclosure, alteration, accidental loss or destruction. These measures include, but are not limited to:

• Encryption: All data transmitted between your Device and the Platform is encrypted using TLS 1.2 or higher. Sensitive data fields — including passwords and payment details — are encrypted at rest using industry-standard algorithms.
• Access Controls: Access to Personal Data is restricted to authorised personnel only, on a strict need-to-know basis, with role-based permissions enforced at the system level.
• Two-Factor Authentication (2FA): 2FA is available and encouraged for all registered accounts to reduce the risk of unauthorised access resulting from compromised credentials.
• Regular Security Audits: The Platform undergoes periodic security assessments, penetration testing and vulnerability scanning to identify and remediate potential weaknesses.
• Incident Response: 777eb maintains a documented security incident response procedure. In the event of a data breach that poses a risk to your rights and freedoms, we will notify affected users and relevant authorities within the timeframes prescribed by applicable law.
• Staff Training: All personnel with access to Personal Data receive regular data-protection and security awareness training.

While we take commercially reasonable measures to protect your data, no internet-based platform can guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials and for using a secure, private network when accessing the Platform.

The Platform may, from time to time, contain references to third-party services or organisations — for example, responsible gambling support resources or payment method providers. These references are for informational context only. 777eb does not control the privacy practices of any third-party websites or services and this Policy does not apply to any external sites you may visit.

We strongly encourage you to review the privacy policy of any third-party service before submitting Personal Data to it. 777eb accepts no responsibility or liability for the content, privacy practices or security of third-party sites.

777eb reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data-processing practices, applicable law, regulatory requirements or Platform functionality. The "Last updated" date at the top of this page will be revised whenever material changes are made.

Where changes are material and affect how we process your Personal Data in a way that requires your consent, we will notify you by email or by a prominent notice on the Platform prior to the changes taking effect. For non-material changes — such as typographical corrections or clarifications that do not alter the substance of our processing activities — updates may take effect immediately without specific individual notice.

Your continued use of the Platform following the effective date of any revised Policy constitutes your acceptance of the updated terms. If you do not agree with the revised Policy, you must close your account before the effective date of the change.

If you have any questions, concerns or requests relating to this Privacy Policy or the way in which 777eb processes your Personal Data, please contact our support team using the details below. Email addresses are displayed as plain text only and are not clickable links.

777eb is not affiliated with or endorsed by the Government of Pakistan, the Pakistan Telecommunication Authority (PTA), the State Bank of Pakistan or any Pakistani financial institution. This Policy does not constitute legal advice. If you have concerns about your rights under Pakistani law, we recommend consulting a qualified legal professional.